Meet TaChelle C Lawson
Business Industry: Professional Services

I am the President and Head Strategist of FIG Strategy & Consulting. Our mission is to change the way companies think about diversity.

Tell us about you

I'm a first-generation Las Vegas native and love my hometown. I've seen it grow, evolve and inspire others. I love being a business owner and embrace all that comes with it. I believe it's a community's responsibility to elevate the people it serves and give back in ways that grow the community and the businesses in it. I'm a small business advocate, mentor and all-around supporter of women and disadvantaged businesses in the Vegas valley.

Tell us about your business

At FIG Strategy & Consulting we provide customer-centric growth strategies and consulting services by incorporating (DEI) education and training with clients’ business goals to affect cultural transformation, build revenues and profitability. Our mission is to change the way others think about diversity. Most diversity consulting companies concentrate on the internals -- how many minorities are on your staff, does the company have a supplier diversity department? At FIG, we believe that’s only half the battle. The other half is putting your DEI efforts to work, turning diversity initiatives into strategic action that is reflected by, understood, supported and followed by leadership and staff.

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What’s your favorite thing to do in Las Vegas?

Brunch, dinner and spas. I spent over 20 years in the hospitality industry and grew up in Vegas, so naturally dining is a major part of my life. I love trying new brunch spots and a new craft cocktail bar. I also love to pamper myself and we have some of the best spas right here in Vegas. When I'm not out on the town, I'm home Snapchatting with my niece.

How has NAWBO helped you grow your business?

NAWBO has helped me get plugged into a community of like-minded women and realize the importance of contributing to something bigger than me. I also received a grant at the 2021 WODA event and was able to put that back into my business.

What are the best tips you’ve learned as a NAWBO member you’d like to share to inspire/help other women business owners in Southern Nevada? (Inspiring Tomorrow’s Leaders)

Every woman benefits from having a network of other women.